What is UGC content, and why should you include it in your Marketing Strategy?
Have you heard about UGC and wondered why it is crucial for your marketing strategy? UGC stands for "User-Generated Content," which refers to content created by your own customers or users, such as images, videos, reviews, or posts related to your products or services. UGC is powerful as it maintains genuine authenticity and trust among your audience.
As a Content Creator, you can easily share your brand content and stories with your followers. However, by incorporating UGC into your marketing strategy, you can leverage the influence of your satisfied customers. When potential customers see real people sharing positive experiences with your products or services, it builds trust and genuine interest in your brand.
White Diamond Media understands the value of UGC, and we help you implement it strategically and effectively. We will engage your customers, encourage content sharing, and simultaneously build a strong brand identity. By highlighting the best user-generated content and developing a community-oriented approach, you can create a sense of community and loyalty among your customers.
By including UGC in your marketing strategy, you will achieve authentic and engaging content that resonates with your audience. Let White Diamond Media help you create a powerful UGC campaign that has a significant impact on your brand, conversions, and trust.
Take the next step, and let's together build a successful UGC content campaign that elevates your marketing. Explore the potential of user-generated content with White Diamond Media as your reliable partner, and achieve remarkable results in your digital marketing.
Some of many thousandsofUGC videos that have been compiled by us into advertising videos
The process behind UGC Content
Goal and Strategy
The first phase of the process starts with making a clear goal and strategy. We tailor the objective, target audience, and the specific platform where the content will be utilized. By understanding your specific needs and desires, we identify the best approaches to achieve the desired outcomes. We develop a comprehensive strategy that takes into account your goals and values, along with the most effective ways to engage and convert your target audience.
Let the Content Creators work their magic!
Once the strategy is set, we reach out to our talented Content Creators who perfectly align with the target audience, product, and content goals. We provide them with a detailed brief containing information about the product, brand identity, and the message you wish to convey. By closely monitoring all Content Creators, we ensure they receive the products on time and have everything they need to create the content. We also offer guidance and support throughout the process to ensure that the produced content is of high quality and aligns with your expectations.
Additionally, we make sure that each Content Creator signs a contract stipulating that your company acquires the rights to the content, allowing it to be used in further marketing efforts. This ensures that they adhere to the provided brief.
Achieve the maximum return on your investment
Once we have gathered UGC content from our carefully selected Content Creators, we begin transforming it into various forms of content that align with your goals and platforms. We compile the content into full-fledged advertising videos – the most popular type of content that attracts attention and engagement. Additionally, we create ad images, content for newsletters, your website, and customized content for social media. With a precise distribution strategy, we ensure that the content is delivered to the right audience at the right time to achieve the highest return on investment in the content.
Gain Value - Our biggest goal
At White Diamond Media, we are passionately committed to creating value for you. With our tailor-made services and expertise in influencer marketing and marketing services, we are dedicated to helping you achieve your goals. Our top priority is to deliver solutions that provide you with tangible and measurable results. Choose us as your partner, and let us together achieve valuable successes.
Since the early start of 2021, we've been fortunate to assist 90+ businesses with marketing
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Frequently asked questions
Content Creators are content producers or individuals experienced and skilled in creating User-Generated Content (UGC).
UGC stands for "User Generated Content". This means that the content these Content Creators produce is within a specific niche, representing a member of your business's target audience, for example.
For instance, Heidi, a 56-year-old Content Creator, delivers UGC content. She can create videos and images for businesses and brands that cater to women in her age group.
UGC content is one of today's most powerful and conversion-focused content types. For maximum returns, this is where one should invest. The reason behind this is that Content Creators produce authentic content that represents your business's target audience. People are more easily influenced, interested, and engaged when they see content from someone who aligns with their demographics, psychology (values and mindset), and interests.
It entirely depends on goals, the business, the product, and the strategy, but generally, the content received from Content Creators can include product reviews, clips showcasing the products, lifestyle clips featuring the use of the products in everyday life, among others. There is the option to choose the angle, theme, and type of clips one desires. We ensure that all clips have good lighting, sound quality, represent the products appropriately, and that the angles align with your brand and product.
Yes, they are compensated per assignment. They invoice White Diamond Media after the UGC content is delivered, and the compensation is received from the company.
We use your company's existing design and branding, such as logo, colours, images and content. If you need more content, we can help you get it. We also offer graphic design, which is included in the price.
We customize packages, ensuring that the price is as low as possible to maximize potential returns. We opt for a project-based pricing model since each business has unique starting points, needs, and goals.
Ensuring that your business achieves satisfactory results is the most important to us. Therefore, we always offer a 50% discount for the first month as a trial period. Here, you can test out any services you desire with no commitment or other obligations. Within 30 days, we can assess whether this marks the beginning of a long-term collaboration or simply a positive acquaintance.
Upon purchasing content, you have perpetual rights to it, and it is a one-time purchase. Once an order is placed, you are bound by the agreement and will receive the content. If you wish to utilize the "Paid Advertising" service, where we assist you in distributing the content, you can terminate at any time. However, you will still receive a 50% discount on the service for the first month, applicable to all services provided by White Diamond Media (excluding website design and optimization).
50%
første måned
Prøv ut alle tjenester til halvpris i 30 dager, helt uten bindingstid eller andre forpliktelser. I løpet av de 30 dagene måler vi resultatene, og ser om dette kan være et verdifult samarbeid som kan vare lenge, eller om vi kan bli et godt bekjentskap.
White Diamond Media sørger for rask levering av tjenester slik at du kan se resultater. Ikke vent måneder, og år for å se avkastning på investeringene dine.
35 000 000+ NOK
I løpet av start siden 2021, har vi generert 35 000 000+ NOK for våre klienter, og vi ønsker at flere skal få gleden av vekst.
Ingen bindingstid
VI lever av våre resultater. Derfor sørger vi for at man kan avslutte på dagen om man ønsker. Vi satser kun på markedsføring som faktisk fungerer.
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Paid Ads
Distribute the UGC content in newsletters to generate revenue and engagement
